Get On Mountain Time
The goal for the 2025 Film Festival was to continue the momentum of the previous years 40th Anniversary encouraging audiences back post-pandemic to the mountains of Utah. While celebrating the fun in person, we also needed to educate and engage audiences about Sundance’s online festival. “Get on Mountain Time” became the message and concept to drive success. The campaign’s drove ticket sales – up 13% over the previous year. Social engagement rose over 300% from the previous year as we collaborated with Adobe to shoot almost live coverage backstage with directors and talent.
Role: Creative Direction
Brand Agency: Sulki+Min
Ad Agency: And/Or
Still+ Lifestyle Photography: Max Hemphill
Animation: Afternoon Inc.
Composer: Joel Pickard
Brand Agency: Sulki+Min
Ad Agency: And/Or
Still+ Lifestyle Photography: Max Hemphill
Animation: Afternoon Inc.
Composer: Joel Pickard
Creative Direction
Art Direction + Design
Advertising
Social
During the Festival, I led a partnership with Adobe to go behind-the-scenes of the Festival to talk to artists, sometimes showing their films to a large audience for the very first time. These were co-promoted on social channels and garned millions of views.
