2025 Sundance Film Festival
As the Creative Director of the in-house creative team, I lead a group of brand designers, art directors, animators and liason with partner agencies. For the 2025 brand development, I chose partners Sulki + Min based in Seoul, Korea and managed a team responsibile for all marketing and press assets; video, social, environmental, signage, web, print, and merchandise.
Role: Creative Direction
Product photography: Max Hemphill
Composer: Joel Pickard
Brand Agency: Sulki + Min
Animation: Afternoon Inc
Product photography: Max Hemphill
Composer: Joel Pickard
Brand Agency: Sulki + Min
Animation: Afternoon Inc
I led the merch line designs from A to Z, directed the photoshoot, and oversaw promotions on all channels including paid, O+O, and social. Sales totaled over 500k.
During the Festival, I led a partnership with Adobe to go behind-the-scenes of the Festival to talk to artists, sometimes showing their films to a large audience for the very first time. These were co-promoted on social channels and garned millions of views.
