Dot connector, momentum-driver, fast walker.

By background I’m a designer, but over the years I’ve become a translator between ideas and execution, between creatives and stakeholders. I began in small, scrappy studios where craft was everything, and later honed strategic skills working inside agencies and then with large tech companies. I move fast because the world does but I care about the details – that’s where everything interesting lives.

I’m currently the Creative Director at Sundance Institute, leading brand creative for the Sundance Film Festival and year-round artist program initiatives.

Get in touch:
︎ hellokmueller@gmail.com

Experience:

Sundance Institute
Creative Director, Brand Marketing
2023 – Present

I lead a team of art directors, copywriters, designers, editors and animators working across Sundance’s biggest intiatives, including the Sundance Film Festival. The work requires collaborating directly with leadership across the company.

HBO Max
Lead Creative, Brand Marketing
2021 – 2023

While at HBOMax my focus was directing trailers, promos, on-air spots, and tailoring assets appropriately to social channels. I collaborate closely with brand and OM strategy counterparts to convert insights and directives into best-in-class creative executions, while gaining alignment from senior leadership.

Amazon Prime Video
Creative Director, Brand Marketing
2017 – 2021

I managed and executed 360 creative campaigns, overseeing a team of art directors, motion designers, and editors presenting directly to internal Leadership stakeholders, partnering with Executive Producers to gain alignment. For each campaign, our core assets required the creation of custom photography, video content, branding, and social assets.