Air + Style is Shaun White’s annual global music and snowboard festival, held in Beijing, Innsbruck, and LA. A+S needed a cohesive brand identity to unify digital, print, and on-site communications to could be easily adapted. The challenge was to create a unique identity using disperate imagery from a wide range of artists and athletes. I created a custom logotype that could be refreshed in conjunction with the heritage Air + Style emblem. As Creative Director, I led a small team of art directors and motion designers to create, present, and deliver the final brand identity and toolkit.