Kacey Musgraves Christmas Special
Modeled after an old-school variety-style Christmas special. Special guests included Lana Del Rey, Zooey Deschanel, Kendall Jenner, Leon Bridges, The Rockettes, amongst many others. To market the show, my team created every element from scratch beginning with a custom typeface, then a 360 campaign with multiple key art versions, a national digital outdoor media, and social toolkit customized for each guest.