The Marvelous Mrs. Maisel
The goal for the 2018 Emmy Awards season, was to propel the newly launched television comedy, The Marvelous Mrs. Maisel into the cultural zeitgeist. I led the 360 Campaign, directing partners and an in-house team through concept to completion, including a 72hr trip to Paris to shoot Rachel Brosnahan as Maisel for the magazine cover takeover. The campaign was so successful, it broke the record for the most Emmy awards ever given to any comedy show as well as winning its own creative awards from Clios and Promax.
Client: Amazon Prime Video
Role: Creative Director
Portrait Photographer: Ruven Afanador
Awards: Gold, Clios Entertainment, Print
Silver, Clios Entertainment, Integrated Campaign Silver, Promax, Ad Campaign
Role: Creative Director
Portrait Photographer: Ruven Afanador
Awards: Gold, Clios Entertainment, Print
Silver, Clios Entertainment, Integrated Campaign Silver, Promax, Ad Campaign
Creative Direction
Art Direction + Design
Advertising
A/V, OOH, Social
Pre-Roll Ads:
Magazine Cover Take Over Stunt:
OOH:
DVD Screener Mailer:
Print and Digital Ads:
