Nike Young Athletes
To reestablish Nike’s Brand tone and vision for its Young Athletes division, we chose an entirely new approach by treating young kids very much the same as Nike treats their profession athletes. By elevating and taking serious their level of play, we found an earnestness and truth that was authentic and much more appealing to kids. The tone and vision book was extremely well received by Nike leadership team, which determined and redefined their category.
Client: Nike
Role: Art Director
Creative Direction: Ibrahim Hasan
Photography: Joost Vandebrug
Role: Art Director
Creative Direction: Ibrahim Hasan
Photography: Joost Vandebrug
Art Direction + Design
Animation
Social Animations:
